Our Advocacy Solutions team, alongside the University of Rhode Island, was pleased to accept a Public Relations Society of America, Southeastern New England Chapter 2015 Excellence in Campaigns Award on April 15, winning the “Public Affairs” category.
The PRSA award, judged by an external panel of public relations professionals in California, evaluated our public affairs campaign on its overview, objectives, planning and strategy, measurement and results.
During the 2014 General Election, Rhode Island voters were presented with one of the largest bond referendums in the state’s history, Question 4, a $125 million bond for the construction of a new University of Rhode Island (URI) College of Engineering facility. Together with URI, we ran a state-wide public affairs campaign, with key media and voter outreach strategies, to win the passage of Question 4.
Our campaign team launched a three month public affairs campaign, “Engineering Rhode Island’s Future,” to mitigate any negative opinions toward the bond referendum, generate public awareness of the significant need for a new URI College of Engineering facility, garner industry and public support for the approval of Question 4 and ultimately persuade voters to vote “yes” on Question 4. Voters approved the bond by a two to one margin, with 63% of registered voters approving the bond and 38 out of 39 total cities and towns approving the bond.
To read more about other AS campaign successes, click here.