OUR APPROACH

We protect and advance our clients’ interests by telling their story and ensuring that their voice is heard.

At Advocacy Solutions, we recognize that every client is unique and every issue requires a customized approach. Our strength lies in our ability to apply the right set of capabilities and tactics to the issue at hand.

Our customized three-step approach ensures that we’re always focused on meeting our clients’ needs.

Step One: Understand the Issue
In our business, you can’t fake it.

We work harder than any other firm to achieve a deep understanding of each client’s priorities and the issues we’ve been hired to address. This starts with listening, asking the right questions, and listening some more. We then combine this information with our own research and analysis to create a complete profile of the issue at hand.

Doing our homework up front allows us to communicate the right messages and achieve the desired results.

Step Two: Define the Strategy
Strategy means thinking before doing.

To develop effective strategy, we work to learn about the issue at hand, understand who has influence over it or is affected by it, and develop a plan to effectively communicate with stakeholder audiences, keeping in mind the current political, business, economic and social environments. This is what we do. For every client. Every time.

We define strategies that assess the potential benefits and risks associated with every action or non-action and identify more than one opportunity for success.

Step Three: Execute the Campaign
Our campaigns are built on strategic communications and public affairs techniques and tactics pulled from traditional public relations, lobbying and organizing theory. We combine what works—across sectors—to deliver results.

Our integrated campaigns are executed by Advocacy Solutions’ core staff and trusted partners. Our team of professionals has served at all levels—as state and federal lobbyists; administrative, executive, and legislative staffers; developing and managing communications, field, political and fundraising operations for national and local issue-advocacy campaigns; providing strategic public affairs support and counsel to political candidates, trade associations, large corporations, non-profit entities and educational institutions.

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