OUR APPROACH

We protect and advance our clients’ interests by telling their story…sharing their mission…making sure their voice is heard.

At Advocacy Solutions, our customized three-step approach ensures that we’re always focused on meeting our clients’ needs.

Step One: Understand the Issue
In our business, you can’t fake it.

We work harder than any other firm to achieve a deep understanding of each client’s priorities and the issues we’ve been hired to address. This starts with listening, asking the right questions, and listening some more. We then combine this Q&A with our own research and analysis to create a complete profile of the issue at hand.

Doing our homework up front allows us to communicate the right messages and achieve the desired results.

Step Two: Define the Strategy
Strategy means thinking before doing.

To develop effective strategy, one must understand the issue, determine who has influence over it or is affected by it, and know how to effectively communicate with stakeholder audiences in the current political, business, economic, and social environments. This is what we do. For every client. Every time.

We define strategies that assess the potential benefits and risks associated with every action or non-action and identify more than one opportunity for success.

Step Three: Execute the Campaign
Our campaigns are built on strategic communications and public affairs techniques and tactics pulled from traditional public relations, lobbying, and organizing theory.  We combine what works—across sectors—to deliver results.

Our integrated campaigns are executed by Advocacy Solutions’ core staff and trusted partners.  Our team of professionals  has served at all levels— as state and federal  lobbyists; administrative, executive, and legislative staffers; developing and managing communications, field, political, and fundraising operations for national and local issue-advocacy campaigns; providing strategic public affairs support and counsel  to political candidates, trade associations, large corporations, non-profit entities, and educational institutions.

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